News Online Charges
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UKFast February Online News Charges Round Table Highlights
UKFast hosts discussions with the UK's leading experts, asking the question "Should news on the internet be free, or should we pay for it?"
The UKFast round tables aim to unite business leaders to dispense advice for other companies looking to manage their own success, and to tackle varying and sometimes difficult themes and issues, like the future of online news in 2010.
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UKFast February Online News Charges Round Table Summary
Developing a community was identified as a key way to monetise news online at UKFast's latest round table. With Rupert Murdoch expected to begin charging for access to News Corporation's newspaper websites within a year, inspiring trust among an established readership was believed to guarantee visitors would return once pay walls had been erected.
With the BBC already an established source of free online news, offering specialised, niche content was also identified by the panel as a way to encourage readers to pay for information online.